Tuesday, March 15, 2011

Will You Buy the New Kenny Chesney Sunglasses? How About if the Proceeds Go to Charity?

Normally, I'm all over artists putting their names on products just to make an easy buck. But this one's cool because the money's going to a good cause. KENNY CHESNEY has designed his own collection of sunglasses called, wait for it, the Kenny Chesney Limited Edition Costa sunglasses. There are five different styles and they're not cheap . . . ranging in price from $149 to $279. A portion of each sale will go to the Coastal Conservation Association, which is an ocean conservation group. There are only 10,000 pairs of Kenny's shades being produced so at least you'll feel special if you own a pair. Here's Kenny's sales pitch, quote, "It's important for all generations to be able to enjoy the ocean like I did, and I'm proud to partner with Costa to design a line of signature sunglasses that will help support ocean conservation." The sunglasses will be for sale at all of Kenny's "Goin' Coastal" tour stops and at costadelmar.com.

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