Blake Shelton's latest #1 hit, "Over," leans a bit more in the pop direction, and he might not have released the song to radio had it not been for his increased exposure on NBC's The Voice. Blake sees that song, which is included on his album Red River Blue, as a kind of bridge from country to the pop and rock fans he's picked up as a TV star. It's not that Blake is catering to the pop audience just because of The Voice. He says, "I made Red River Blue album before The Voice even happened. We were done with that record, and it just kind of happened that way." Now that Blake is back in the studio working on a new album, he finds himself reeling in the pop sound in favor of a return to more country-oriented styles. "I don't want to ever lose my core out there, you know what I mean," Blake explains. "I don't want them to feel like, 'Oh, you know, he's Hollywood now.'" Don't expect Blake to put out a hardcore country album though. He's determined to keep up his streak of seven consecutive #1 hits that started back in 2009 with "Hillbilly Bone." Says Blake, "The most important thing that I have going in my life right now is this momentum at radio. It's just so exciting. That's way more important to me than The Voice or any other things that I may have going on."